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FREE ● 90-MINUTE LIVE MASTERCLASS ● FOR 6-FIGURE PROFESSIONAL SERVICES FOUNDERS

From Referral Roulette to Revenue Leader

The weekly Revenue Rhythm that builds a predictable pipeline — by being more yourself, not less.

Even if every deal still runs through you. Even if growth has been all referral. Even if you've never had a repeatable process.

ONE 90-MINUTE SESSION. TWO DATES TO CHOOSE FROM: SEP 3 OR SEP 8.

SAVE MY SEAT + SEND THE TOOLKIT

FREE · 90-MINUTE LIVE MASTERCLASS · FOR 6-FIGURE PROFESSIONAL SERVICES FOUNDERS

From Referral Roulette to Revenue Leader

The weekly Revenue Rhythm that builds a predictable pipeline — by being more yourself, not less.

Even if every deal still runs through you. Even if growth has been all referral. Even if you've never had a repeatable process.

ONE 90-MINUTE SESSION. TWO DATES TO CHOOSE FROM: SEP 3 OR SEP 8.

SAVE MY SEAT + SEND THE TOOLKIT

What would it be like to stop riding the referral roulette wheel — and instead run a weekly rhythm that produces revenue whether or not you feel like selling that day?

You may be sitting there thinking, “I’m great at what I do, but the thought of ‘selling’ makes me want to run the other way.” And if that is you, YES! I agree. 

The truth is, you and I both know that most sales training is built for aggressive "closers" or high-volume B2C coaches, not for professional-services founders like you. 

And continuing to force yourself to use those mismatched, pushy tactics will only drain your energy, burn you out, and leave you with inconsistent dry spells. You don't want to keep trading your peace of mind just to hit your revenue goals, right?

You don't need to change who you are to get the revenue you want. When you shift from convincing people to leading decisions with the Win Your Way Framework, you'll feel the weight come off your shoulders — and you'll start to recognize that the thing you thought was a weakness in sales was always your biggest advantage.

What would it be like to stop riding the referral roulette wheel — and instead run a weekly rhythm that produces revenue whether or not you feel like selling that day?

You may be sitting there thinking, “I’m great at what I do, but the thought of ‘selling’ makes me want to run the other way.” And if that is you, YES! I agree. 

The truth is, you and I both know that most sales training is built for aggressive "closers" or high-volume B2C coaches, not for professional-services founders like you. 

And continuing to force yourself to use those mismatched, pushy tactics will only drain your energy, burn you out, and leave you with inconsistent dry spells. You don't want to keep trading your peace of mind just to hit your revenue goals, right?

You don't need to change who you are to get the revenue you want. When you shift from convincing people to leading decisions with the Win Your Way Framework, you'll feel the weight come off your shoulders — and you'll start to recognize that the thing you thought was a weakness in sales was always your biggest advantage.

Most Founders Have the Order of Operations Backwards

Have you ever wondered why doing more — more outreach, more networking, more posting — so rarely produces more revenue?

It's not effort. It's sequence.

Almost every founder starts with action. Action is third. Start there and you end up working harder for results that still arrive at random, which is exactly what makes revenue feel like a slot machine instead of a system.

In this masterclass I'll walk you through the correct order of operations — the sequence that makes selling feel natural, aligned, and repeatable. And as that sales confidence finally clicks into place, notice how the ripple reaches the rest of your life. When you're not lying awake wondering where the next client comes from, you have the bandwidth to be the calm, visionary leader your team has been waiting for.

What We Are Covering, Live

  1. The 42 Dive Principle: How a single play from one of the winningest teams in college football holds the key to your next ten clients. I'll show you why focus beats volume every single time, and why the founders chasing the most leads are usually the ones with the emptiest pipeline.
  2. The Sales Identity Reframe: Stop trying to become a salesperson. As you fill in the Identity Statement template live with me, you'll begin to see how much of your growth ceiling was never about skill — and how quickly it lifts when you sell as yourself.
  3. The Revenue Rhythm: The weekly operating cadence that produces a predictable pipeline regardless of the economy. Imagine running a business where consistency comes from discipline instead of motivation, and where you already know on Monday what the month is going to look like. 

Show Up Live and the Complete "Win Your Way" Toolkit Is Yours — Free

I don't want to hand you more knowledge. I want you to leave with the foundation of a predictable revenue machine already built. So when you attend live, you'll unlock all five of these immediately:

  • The Win Your Way Blueprint Workbook — The workbook we fill in together during the session, so you leave with your plan finished instead of your notes messy.
  • Find Your First 20 — Most founders don't stall on what to say. They stall on the blank list. This exercise turns your ideal client profile into twenty real people with names, companies, and a reason to be on the list so youknow exactly who you're going after.
  • Earn the Meeting —  The research and outreach system that gets a reply. Ten minutes of research per prospect — with a hard stop, because research is the most comfortable way to avoid sending anything. 
  • The Discovery Call Prep Sheet — Getting the meeting is one thing. Turning it into an opportunity is another. These are the five questions to ask in every first meeting that almost everyone misses.
  • The 5-Minute Revenue Leader Dashboard — A tracking sheet that strips away CRM overwhelm and shows you exactly where your pipeline stands in five minutes a day.

These are for live attendees only.

YES — SAVE MY SEAT

What We Are Covering, Live

  1. The 42 Dive Principle: How a single play from one of the winningest teams in college football holds the key to your next ten clients. I'll show you why focus beats volume every single time, and why the founders chasing the most leads are usually the ones with the emptiest pipeline.
  2. The Sales Identity Reframe: Stop trying to become a salesperson. As you fill in the Identity Statement template live with me, you'll begin to see how much of your growth ceiling was never about skill — and how quickly it lifts when you sell as yourself.
  3. The Revenue Rhythm: The weekly operating cadence that produces a predictable pipeline regardless of the economy. Imagine running a business where consistency comes from discipline instead of motivation, and where you already know on Monday what the month is going to look like. 

Show Up Live and the Complete "Win Your Way" Toolkit Is Yours — Free

I don't want to hand you more knowledge. I want you to leave with the foundation of a predictable revenue machine already built. So when you attend live, you'll unlock all four of these immediately:

  • The Win Your Way Blueprint Workbook — The workbook we fill in together during the session, so you leave with your plan finished instead of your notes messy.
  • Setting New Discovery Calls Checklist — A simple outreach checklist that improves response rates so more of the right people say yes to a first conversation.
  • The Discovery Call Prep Sheet — Getting the meeting is one thing. Turning it into an opportunity is another. These are the five questions to ask in every first meeting that almost everyone misses.
  • The 5-Minute Revenue Leader Dashboard — A tracking sheet that strips away CRM overwhelm and shows you exactly where your pipeline stands in five minutes a day.

These are for live attendees only.

YES — SAVE MY SEAT

I'm Michael Kithcart and I don't teach selling. I teach founders how to stop avoiding it.

Avoiding it isn't a character flaw. It's what happens when every piece of sales advice you've ever been handed was written for someone else.

For over 20 years I've worked with 500+ founders, business owners and sales leaders across professional services — consulting, technology, marketing, real estate, legal, insurance — building revenue growth that doesn't require anyone to become someone they're not. I've done it as a sales leader, a business consultant, an executive coach, and a small business owner who had to make her own numbers.

Here's what I've watched happen over and over: brilliant founders build something genuinely excellent, then hit a ceiling. Not because the work isn't good enough — because the only sales advice available to them was written for closers and volume coaches. So they either force it and burn out, or avoid it and spin the referral roulette wheel one more time.

Neither one is a personality problem. Both are a fit problem. The third option — the one that still sounds like you — is what we'll spend 90 minutes on.

What Founders Say After Working With Michael

“Michael has the ability to help you uncover life-changing, business-changing insights and strategies you will use for YEARS. And she does it in the most playful and easy way… it’s like stumbling over one valuable treasure after another during a lovely walk on the beach.”

– Jenny E., Founder, Professional Speaker

 

“The progress I’ve made in three sessions feels exponential compared to everything I tried last year in a 12-month biz coaching program.”

– Kori S., Founder, Executive Coaching

 

“Michael helped me bust through some old ways of thinking and being and doing. She kept me focused on where we were headed and gaining insights that ultimately transformed me.”

– Tiffany M., Founder, Leadership Development

 

“The structure and plan Michael had throughout each session made the sessions productive and impactful. But most important, Michael helped us develop the action steps that we implemented once the sessions were complete.”

– Greg A., Founder, Marketing Agency

 

This Masterclass Is Built for You If…

  • You run a professional services business doing 6 figures or more, and most of it arrived through referral or relationship
  • Every meaningful deal still runs through you personally
  • You're excellent at the work and uneasy about the selling
  • You want revenue you can forecast, not revenue you hope for

It's Probably Not for You If…

  • You're pre-revenue or still defining your services
  • You're looking for cold-call scripts and high-pressure closing tactics
  • You want a passive replay to half-watch later — the toolkit and the workbook only go to live attendees
SAVE MY SEAT + SEND THE TOOLKIT

Quick Questions

P.S. — I know you're busy running the business, and the voice in your head is saying I don't have time for another webinar. Fair. But if you keep doing what you've always done, you'll keep getting the same unpredictable revenue rollercoaster, and next quarter will look exactly like this one.

Give me 90 minutes live, and you'll leave with a personalized, stress-free sales rhythm you can start running the same day — plus the complete Win Your Way Toolkit: the Blueprint Workbook, Find Your First 20, Earn the First Meeting, the Setting New Discovery Calls Checklist, the Discovery Call Prep Sheet, and the 5-Minute Revenue Leader Dashboard.

One 90-minute session. Two dates to choose from: Sep 3 or Sep 8. The toolkit goes to live attendees only.

Claim your seat and let's build your Revenue Rhythm together.

Ready to Stop Hustling and Start Leading?

You can keep spinning the referral roulette wheel and hoping this quarter lands well. Or you can spend 90 minutes building a rhythm that makes next quarter something you can actually predict.

Seats are limited so we can keep Q&A live and personal.